One of the leading pensions funds administrators PAL Pensions wanted to launch a new campaign for 2018, they called it, Retire With a Smile. They wanted a happy video that sent a simple and very effective message.

They sent in a brief, the music and a script. We treated the brief and delivered this beautiful and colourful video. We shot on the green screen so we can make things pop and seamlessly depict the transition from the young lady to her much older self at retirement.
It was also quite exciting filming kids as they made us reshoot the family scene a couple of time because they won't let the food be. it was a great time working with the brand's team and creating this video. We shot on the RED Raven, cut on Adobe premiere and composited the motion in Adobe after effects.

The Video


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