ETISALAT, Nigeria's most innovative tech company wanted to launch an upgrade to their easycliq product with a new campaign.
We were asked to create videos that will explain the campaign theme Break Free. We held brainstorm sessions to understand how to pass the message across. The campaign Ad already approached BREAKFREE from a physical angle, we wanted to create something with a more profound meaning, call to thoughts with true to life scenarios.
They reached out to us with two words, “BREAK FREE” and we delivered to them a 13week content plan.
This is a series of short Stories of young Nigerians who have broken free and created a name, a business, or a following for themselves despite the hardship.
This is the Story of Laolu Senbanjo, a Nigerian artist, based in NYC. We filmed in NewYork.
This is the Story of Dotun, a radio presenter and Hype Man
This is the Story of Tosin Ajibade A.K.A OloriSupergal, a social media Entrepreneur based in Nigeria. It was a lot of fun shooting across Lagos.
This is the Story of Young John a music producer from Lagos, Nigeria