One Card is a Nigerian company that created a flexible solution for multi-platform recharge. We made this video for them to introduce the solution and unveil their promotion.
We started by auditioning actors at our studio, we were looking for a male model who could speak the Nigerian pidgin English and the Hausa language very well. We looked out for delivery and cadence as well as acceptability considering we were creating the same ad for two very separate regions.
We also had to turn the production around very quickly, which we did in less than 3 days. One card is available across Nigeria. With One Card you can recharge your phones, electricity, television etc.
The Pidgin Version
The Hausa Version